Execute an always-on social and digital content strategy across Vicinity Centres premium portfolio.


We help each centre individually act like a publisher with trend-led, locally tapped-in content, building community and loyalty through a unique voice and point of view. Through a circular storytelling strategy — ensuring each piece of content works harder across multiple platforms — we ensure cohesion and efficiency.


Across six premium centres, we create trend-led digital content articles, EDMs, social posts and stories. We drive a unique lens for each centre cultivating a recognisable visual footprint and tone of voice. Each month we shoot social-first content and deliver engaging copy, guided by our fashion and culture expert editors. 

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