Westfield
BRIEF
Create a seasonal campaign for Spring/Summer 2023 that shows off Westfield’s product offering across every category.
BRIEF
Create a seasonal campaign for Spring/Summer 2023 that shows off Westfield’s product offering across every category.
SOLUTION
We tapped into new talent for Westfield who appealed to different demographic, then shot them in a series of playful, curated sets which showcased every wonderful thing that can be bought at Westfield.
EXECUTION
Westfield amplified the campaign across their store network, including Smart Screens in 42 national stores. The campaign was also amplified across both InStyle’s print and digital platforms using advertorial, native content and editor-curated shopping edits. To cement the partnership, 10,000 printed copies of InStyle were gifted through Westfield Valet and concierge.
“True North’s partnership with Westfield has been a resounding success, captivating customers and retailers alike. With their expert content lens, True North brings a unique ability to craft compelling stories and visuals that resonate, particularly with our Gen Z target audience. The creative was met with immensely positive feedback from our retailers including Mecca, who called it out as outstanding. True North’s category and culture expertise is unmatched. They are a highly valued creative partner”
Amy Copley, Head of Marketing – Brand & Content, Scentre Group
“True North’s partnership with Westfield has been a resounding success, captivating customers and retailers alike. With their expert content lens, True North brings a unique ability to craft compelling stories and visuals that resonate, particularly with our Gen Z target audience. The creative was met with immensely positive feedback from our retailers including Mecca, who called it out as outstanding. True North’s category and culture expertise is unmatched. They are a highly valued creative partner”
Amy Copley, Head of Marketing – Brand & Content, Scentre Group
