P&O Cruises

P&O Cruises

PRINT EDM SOCIAL WEB OOH

BRIEF

Create a printed magazine that captures the entire world of P&O to guide customers through the all important decision making process at the travel agency.

BRIEF

Create a printed magazine that captures the entire world of P&O to guide customers through the all important decision making process at the travel agency.

SOLUTION
We turned a brochure into a travel magazine with full bleed, inspiring imagery that felt editorial and fun.

P&O Cruises travel magazine printed by True North

EXECUTION
We update the magazine twice yearly with additional content. We plan and execute the image library shoot and concept the entire magazine. It is distributed to hundreds of locations across Australia.

We also turned the magazine into an interactive mobile experience.

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