M.J. Bale
BRIEF
Relaunch the M.J. Bale Manual, with a considered, relevant strategy and a focus on the brand’s sustainability credentials.
BRIEF
Relaunch the M.J. Bale Manual, with a considered, relevant strategy and a focus on the brand’s sustainability credentials.
SOLUTION
A reimagined, biannual publication with clear narrative purpose and commercial relevance, providing a key touchpoint for deeper consumer connection and community building. A circular storytelling strategy means content created for the print publication seamlessly feeds all of the brand’s other content channels.
EXECUTION
We created an aesthetic, 52-page guide to the season utilising the brand’s own campaign shoot, to imagine an elevated destination for all aspects of the modern man’s style. The premium magazine content fed the EDM strategy, digital articles and editorial social content throughout the season. The magazine was distributed in M.J. Bale’s stores and sent via direct mail to their key customers.
